Clinics
A clinic website where appointment requests arrive with context.
A clinic does not need more vague contact messages. It needs a clear service page, sensible appointment intake and a route that respects human review.
Presence starts at €2,900; appointment request paths start at €7,900.
The flow can ask only for the minimum useful context.
The team stays in control of confirmation and follow-up.
What is failing
Many clinic websites explain services broadly, then send every visitor to the same contact form or phone number. The team receives messages that are hard to route and appointments that still need clarification.
A better path separates service interest, appointment intent, urgency, location and contact details without pretending to diagnose anything on the website.
Signs you are ready
The team asks the same intake questions
Each enquiry needs service type, preferred timing and basic context before the clinic can reply.
The website does not guide the patient
People cannot tell whether to call, request an appointment or send information first.
Confirmation should stay human
The clinic wants better intake, not an uncontrolled calendar open to everyone.
What Merki builds
Clear service pages
The website explains who each service is for, what the next step is and what the clinic does not handle online.
Appointment request intake
The form collects the minimum context needed to route the enquiry and reply properly.
Private measurement
First-party events show which pages and CTAs lead to appointment requests, without advertising cookies.
What should improve
- 01Fewer vague messages.
- 02Appointment requests that are easier to route.
- 03A calmer first step for patients and staff.
Questions
Can the form collect medical details?
It should stay minimal and avoid sensitive detail unless the clinic has the right legal and operational process. The first version can focus on routing and contact.
Can it connect to the clinic calendar?
Yes, but the safest first step is often request-first: collect context, then confirm by the team.
What is the usual first budget?
A focused clinic presence starts at €2,900. A service site with appointment request flow usually starts at €7,900.
Related notes