Consultancies
A consultancy website where quote requests arrive ready to answer.
A consultancy does not need a generic contact form for every service. It needs to know the business, the situation and the deadline before proposing the next step.
Presence starts at €2,900; quote request paths start at €7,900.
The form separates serious requests from unclear enquiries.
The team can reply with a next step instead of another question list.
What is failing
Advisory work depends on context: company type, current situation, urgency, documents, budget and decision timing. A generic form collects none of that.
A quote request flow should make the visitor state the practical problem and give the firm enough information to accept, decline, price or suggest a paid diagnostic.
Signs you are ready
Every reply starts with a qualification email
The first response repeats the same questions because the website did not ask them.
Services are clear internally, not on the page
The firm knows what it sells, but visitors still cannot choose the right route.
Some enquiries should become paid diagnostics
Not every request should go straight to a proposal. Some need a bounded review first.
What Merki builds
Service pages with a clear route
Each service states who it is for, what usually triggers the need and what information the firm needs first.
Quote request intake
The form captures context, timing, constraints and contact details so the first reply can be specific.
A fixed next step
The response can route to a proposal, a short diagnostic or a polite decline instead of drifting into free advice.
What should improve
- 01Fewer low-context enquiries.
- 02Faster and firmer first replies.
- 03A clearer line between free contact and paid work.
Questions
Can this handle sensitive business details?
The first form should ask only for what is useful at the first step. Sensitive documents can wait until the firm has the right process.
Can it route to a paid diagnostic?
Yes. The website can make a fixed diagnostic the next step when a full proposal would be premature.
What is the usual first budget?
A focused professional-services presence starts at €2,900. A quote request path usually starts at €7,900.
Related notes